01

Before You Start : The Founder's Own Head

02

Finding An Idea

03

Research : Market, Customer And Competition

04

Validation Before You Build

05

Niche, Positioning And Who You Say No To

06

Business Model And Unit Economics

07

Building The First Version

08

Legal Setup, Structure And Compliance

09

Pricing

10

Brand, Name And Story

11

Getting The First 100 Customers

12

Selling

13

Marketing And Distribution

14

Content, Audience And Owned Media

15

Money : Cash Flow, Accounting And Tax

16

Funding : Bootstrapping Vs Raising

17

Operations, Systems And Process

18

Hiring And Your First Team

19

Leadership, Culture And Management

20

Customers : Retention, Support And Love

21

Metrics And Thinking With Data

22

Competition, Moats And Defensibility

23

Scaling Without Breaking

24

Technology, AI And Leverage

25

Risk, Crisis And Resilience

26

The Founder's Life

27

Failure, Pivots And Shutting Down

28

Exit, Wealth And What Comes After

29

Principles That Outlive Every Trend